Cookie Policy

1. Introduction

This Cookie Policy explains how Alright Engineering Solutions Pte Ltd (“we”, “our”, “the Company”), headquartered at 3791 Jalan Bukit Merah, #06-01, E-Centre @ Redhill, Singapore 159471, uses cookies and similar tracking technologies on our website at www.alrightes.com.

This policy is designed to help you understand what cookies are, which cookies we use, why we use them, and how you can control or opt out of them. It should be read alongside our Privacy Policy and Terms & Conditions.

By continuing to use our website after being presented with this notice, you consent to the use of cookies as described in this policy. You may withdraw or adjust your consent at any time using the methods described in Section 6.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to website owners.

In addition to cookies, we also use related tracking technologies such as:

• Pixels (tracking pixels / web beacons): Tiny invisible images embedded in pages or emails that notify a server when they are loaded. Used by Google and Facebook/Meta to track actions and measure ad effectiveness.
• Local storage: A browser feature that stores data locally on your device, similar to cookies but with larger capacity.
• Session storage: Temporary storage that clears when you close your browser tab.
• JavaScript tags: Small scripts that collect behavioural data about how you interact with our website.

Throughout this policy, we use the term “cookies” to refer to all of these technologies collectively.

3. Types of Cookies We Use

We use four categories of cookies on our website:

a) Essential Cookies Essential

These cookies are strictly necessary for the website to function. Without them, services like secure login, the quote cart, and page navigation would not work. Because they are essential, they cannot be disabled.

b) Analytics Cookies Analytics

These cookies collect anonymous information about how visitors use our website — such as which pages are most visited, how long users stay, and where traffic comes from. This helps us improve our website and understand our audience. No personally identifiable information is collected by these cookies.

c) Marketing & Advertising Cookies Marketing

These cookies track your browsing activity across websites to allow us to show you relevant advertisements on platforms such as Google Search, Google Display Network, Facebook, and Instagram. They also help us measure the effectiveness of our ad campaigns and avoid showing you the same ad repeatedly.

d) Preference Cookies Preference

These cookies remember your choices and settings on our website (such as language preferences or region) to provide a more personalised experience on return visits.

4. Cookies We Use — Detailed List

Essential Cookies

Cookie Name	Provider	Purpose	Duration
wordpress_logged_in_*	WordPress	Maintains user login session on the website	Session
woocommerce_cart_hash	WooCommerce	Tracks quote cart contents	Session
woocommerce_session_*	WooCommerce	Maintains active session for quote/cart functionality	2 days
wp-settings-*	WordPress	Stores user preferences for the WordPress admin interface	1 year
PHPSESSID	PHP / Server	Identifies the user’s session on the server	Session

Analytics Cookies

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number as a client identifier	2 years
_ga_*	Google Analytics (GA4)	Stores and counts page views for Google Analytics 4	2 years
_gid	Google Analytics	Distinguishes users for Google Analytics reporting	24 hours
_gat	Google Analytics	Throttles the request rate to limit data collection on high-traffic sites	1 minute

Marketing & Advertising Cookies

Cookie Name	Provider	Purpose	Duration
_fbp	Facebook / Meta	Used by Facebook to deliver, measure, and improve the relevance of advertisements; enables retargeting	90 days
_fbc	Facebook / Meta	Stores the last click attribution from a Facebook ad	90 days
fr	Facebook / Meta	Used by Facebook to show relevant ads and measure ad effectiveness across devices	90 days
_gcl_au	Google Ads	Used by Google AdSense to track ad conversion events and experiment with advertisement efficiency	90 days
IDE	Google DoubleClick	Used by Google to register and report the user’s actions after viewing or clicking on ads	13 months
NID	Google	Stores preferences and other information for Google Search, including preferred language and most recent searches	6 months

Preference Cookies

Cookie Name	Provider	Purpose	Duration
wp-wpml_current_language	WordPress / WPML	Remembers the visitor’s selected language preference	1 day
viewed_cookie_policy	GDPR Cookie Consent	Records whether the user has accepted the cookie consent notice	1 year

5. Google & Facebook Pixel Tracking

Google Analytics & Google Ads Pixel

We use Google Analytics (provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) to analyse website traffic and user behaviour. We also use the Google Ads conversion tracking pixel to measure the performance of our paid advertising campaigns.

Google may transfer data collected to servers in the United States or other countries. Google processes this data in accordance with its own Privacy Policy. We have enabled IP anonymisation on our Google Analytics implementation, meaning your full IP address is never stored by Google.

To opt out of Google Analytics tracking, install the Google Analytics Opt-out Browser Add-on. To manage Google Ads personalisation, visit adssettings.google.com.

Facebook (Meta) Pixel

We use the Facebook Pixel (provided by Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA) to track visitor actions on our website, build custom audiences for retargeting, and measure the effectiveness of our Facebook and Instagram advertising campaigns.

The Facebook Pixel may link your website activity to your Facebook profile if you are logged in to Facebook at the time of your visit. Meta processes this data in accordance with its own Data Policy.

To opt out of Facebook interest-based advertising, visit facebook.com/ads/preferences. To opt out of Meta’s use of your data for ads across the web, visit Meta’s off-Facebook activity settings.

6. How to Control or Opt Out of Cookies

You have several options for managing cookies:

a) Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner. You can choose to accept all cookies, accept only essential cookies, or customise your preferences. You can change your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of our website.

b) Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these under “Privacy”, “Security”, or “Settings” in your browser menu. Common options include blocking all cookies, blocking third-party cookies only, or deleting existing cookies. Please note that disabling cookies may affect the functionality of our website.

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

c) Industry Opt-Out Tools

• Digital Advertising Alliance (DAA) Opt-Out — for US-based ad networks
• Your Online Choices — for EU/UK-based ad networks
• Network Advertising Initiative (NAI) Opt-Out

d) Mobile Device Settings

On mobile devices, you can limit ad tracking through your device settings. On iOS, go to Settings → Privacy & Security → Tracking. On Android, go to Settings → Google → Ads → Opt out of Ads Personalisation.

7. Applicable Laws & Regulations

This Cookie Policy is designed to comply with the following data protection frameworks:

• Singapore PDPA (Personal Data Protection Act 2012): As a Singapore-incorporated company, we comply with the PDPA, which governs the collection, use, and disclosure of personal data in Singapore.
• EU/UK GDPR: Where we process personal data of individuals located in the European Union or United Kingdom, we comply with the General Data Protection Regulation (GDPR) and UK GDPR respectively, including the requirement to obtain prior consent for non-essential cookies.
• ePrivacy Directive (EU Cookie Law): For visitors from the EU and UK, we obtain consent before placing any non-essential cookies on their devices.
• PDPA Bangladesh / India IT Act: For visitors from Bangladesh and India, we apply equivalent data handling standards in the absence of specific cookie consent laws in those jurisdictions.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or improvements to our website. When we make material changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated Cookie Policy.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: