Privacy Policy

1. Introduction

Welcome to Alright Engineering Solutions Pte Ltd (“we”, “our”, or “us”). We are a Singapore-based maritime engineering company headquartered at 3791 Jalan Bukit Merah, #06-01, E-Centre @ Redhill, Singapore 159471, with operations spanning Malaysia, Indonesia, Bangladesh, India, China, Hong Kong, Dubai, Saudi Arabia, Thailand, Vietnam, Egypt, the UK, and Australia.

We are committed to protecting the personal information of every individual who visits our website, enquires about our services, or engages with us in any capacity. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights regarding that data.

By using our website (www.alrightes.com) or any of our services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

a) Information You Provide Directly

• Name, email address, phone number, and company name when you submit a contact or enquiry form
• Vessel details, service requirements, and job specifications when requesting a quote
• Account credentials if you register or log in on our website
• Order or quotation history when you use the “Add to Quote” feature
• Communication records from emails sent to sales@alrightes.com or service@alrightes.com

b) Information Collected Automatically

• IP address, browser type, device type, and operating system
• Pages visited, time spent on each page, and navigation paths
• Referring website or search query that brought you to our site
• Cookie identifiers and tracking pixel data (see sections 4–6 below)
• Geographic location (country/city level) inferred from your IP address

c) Information from Third Parties

• Interaction data from our Facebook (Meta) Business Page and related ads
• Aggregated audience and behaviour insights from Google Analytics

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To respond to enquiries, provide quotations, and fulfil service requests for marine calibration, automation, safety equipment, and other services.
• Communication: To send service updates, confirmations, and relevant technical information. We will only send marketing communications with your consent.
• Website improvement: To analyse how visitors use our website so we can improve content, navigation, and user experience.
• Advertising: To display relevant ads on Google and Facebook/Meta platforms to users who have visited our website or expressed interest in our services.
• Compliance: To meet legal, regulatory, and contractual obligations including IMO, SOLAS, and MARPOL requirements where applicable.
• Security: To protect our website, systems, and users from fraud or misuse.

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and to help us understand how our site is used.

Types of cookies we use:

• Essential cookies: Required for the website to function (e.g., login sessions, shopping cart/quote cart).
• Analytics cookies: Used by Google Analytics to collect anonymous usage statistics.
• Marketing cookies: Used by Google Ads and Facebook Pixel to track conversions and serve relevant advertisements.
• Preference cookies: Used to remember your language or region settings.

5. Google Analytics & Google Pixels

We use Google Analytics (provided by Google LLC) to help us understand how visitors interact with our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site.

We also use Google Ads conversion tracking pixels on our website to measure the effectiveness of our advertising campaigns. This pixel fires when a visitor completes an action (such as submitting an enquiry form) after clicking one of our Google Ads.

What data Google collects:

• Pages visited and time on site
• Traffic sources (search, referral, direct, social)
• Device and browser information
• Geographic location (country/city)
• Conversion events (form submissions, quote requests)

Google may use this data in accordance with its own Privacy Policy. We do not combine the data collected by Google Analytics with personally identifiable information unless you have explicitly provided it.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by adjusting your ad settings at adssettings.google.com.

6. Facebook (Meta) Pixel

We use the Facebook Pixel (a tool provided by Meta Platforms, Inc.) on our website. The Facebook Pixel is a small piece of JavaScript code that allows us to measure the effectiveness of our Facebook advertising campaigns, build custom audiences for retargeting, and optimise our ads for people likely to be interested in our services.

What the Facebook Pixel does:

• Tracks when a visitor views a page, adds a product to quote, or submits an enquiry form
• Allows us to retarget users who have previously visited our website with relevant ads on Facebook and Instagram
• Helps us create “Lookalike Audiences” of new potential customers who share similar characteristics to our existing customers
• Provides aggregated and anonymised reporting on ad performance

You can manage your Facebook ad preferences and opt out of interest-based advertising by visiting facebook.com/ads/preferences. You may also use the Your Online Choices tool to opt out of personalised advertising from participating companies.

7. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers: Trusted third-party vendors who assist us in operating our website and providing services (e.g., web hosting, email services, payment processors). These parties are contractually bound to handle data securely and only for the purposes we specify.
• Advertising platforms: Google LLC and Meta Platforms, Inc. receive anonymised or hashed data via pixels and analytics tools as described in sections 5 and 6.
• Legal compliance: We may disclose information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Alright Engineering Solutions, our clients, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change.

8. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy or as required by applicable law.

• Enquiry and quotation records: up to 5 years for business and contractual purposes
• Service job records: up to 7 years to comply with Singapore accounting and tax regulations
• Marketing preferences and cookie data: until you withdraw consent or for the period specified by the relevant platform (e.g., 180 days for Facebook Pixel events)
• Website analytics data: up to 26 months (Google Analytics default retention)

When data is no longer needed, we securely delete or anonymise it.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted via our website
• Secure server environments with access controls
• Regular security reviews of our systems and practices
• Staff training on data handling and privacy obligations

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Opt-out of marketing: Unsubscribe from marketing emails at any time by clicking “unsubscribe” in any email we send, or by contacting us directly.
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.
• Data portability: Request your data in a structured, machine-readable format (where applicable under GDPR or similar regulations).
• Lodge a complaint: If you believe your rights have been violated, you may lodge a complaint with your local data protection authority.

To exercise any of these rights, please contact our data officer using the details in Section 14.

11. Third-Party Links

Our website may contain links to third-party websites, including class approval bodies, industry directories, and partner organisations. These websites operate independently of us and have their own privacy policies. We are not responsible for the privacy practices of any third-party website and encourage you to review their policies before providing any personal information.

12. Children’s Privacy

Our website and services are directed exclusively at businesses and maritime industry professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email or via a notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

We will respond to all privacy-related enquiries within 5 working days.